Benchmarking

Measure e-communication quality for insurance company

We've completed two benchmarking projects for a "Fortune 100" insurance and financial services company. In the first project, we assessed the quality of our client's e-communication. In the second, we compared our client's e-communication quality to that of its competitors'.

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Measure e-mail quality for book publisher

We measured the quality of e-mails sent to customers by the world’s largest publisher and distributor of children’s books.

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Score bank examiners' writing exams

For the National Credit Union Administration, we scored the writing exams completed by 75 Credit Union Examiners who were applying for promotion to Principal Examiner.

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Score e-mail quality for consumer products manufacturer

We helped the manufacturer assess whether its e-mails to customers were of better quality than its competitors' e-mails to customers. For this benchmarking project, we used our proprietary E-Mail Quality Review Tool to score approximately 160 e-mail responses.

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  • January 18, 2018


    Yes, Boomers Do Want to Text Your Company for Customer Service

    Is your company is gearing up to offer customer service via text? That’s great! Your customers are going to love the convenience. As you plan your roll out, beware of a common trap: ageist thinking. While texting behaviors do differ slightly by the age of the person holding the smartphone, customers of all ages will use text for customer service if you make the channel easy to use. If you assume your older customers aren’t into texting, you’re mistaken.

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