Benchmarking

Measure e-communication quality for insurance company

We've completed two benchmarking projects for a "Fortune 100" insurance and financial services company. In the first project, we assessed the quality of our client's e-communication. In the second, we compared our client's e-communication quality to that of its competitors'.

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Measure e-mail quality for book publisher

We measured the quality of e-mails sent to customers by the world’s largest publisher and distributor of children’s books.

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Score bank examiners' writing exams

For the National Credit Union Administration, we scored the writing exams completed by 75 Credit Union Examiners who were applying for promotion to Principal Examiner.

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Score e-mail quality for consumer products manufacturer

We helped the manufacturer assess whether its e-mails to customers were of better quality than its competitors' e-mails to customers. For this benchmarking project, we used our proprietary E-Mail Quality Review Tool to score approximately 160 e-mail responses.

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  • April 10, 2017


    Announcing my new Lynda.com course, "How to Write Customer Service Email"

    Yep, you read that right! My first Lynda.com course, "How to Write Customer Service Email" is ready to view, and I am thrilled to share it with you. The course is made up of 29 short videos (about 3 minutes each) and loads of handouts and exercises, so you can apply what you have learned about writing great email...

    Read more on the blog »