Content strategy

Our content strategy services help you figure out

  • what you want your content to accomplish – for you and for your readers
  • how to write and maintain your content
  • how you’ll know your content is working

We can help you

  • conduct a top-to-bottom content audit, so you know what you have, what you should get rid of, and what you’ll need to write
  • develop goals, a content formula, and an editorial calendar for your blog, newsletter, or site
  • transition from print to web: convert a report into a mini-site or a workbook into an online course
  • set goals for and integrate your social media messages
  • communicate your content strategy to everyone in your organization

Contact us
to learn more about our content strategy services.

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  • January 29, 2017

    Your Reading List: Get Up to Speed on Bots in Customer Service

    Preparing to use bots in your customer care organization? Confused about what a bot is and how one works? Here's a reading list that will help you get up to speed. And if you've read (or created) a great piece on bots in customer service, mention it in the comments. I'll include it in this reading list.

    Read more on the blog »