Content strategy

Our content strategy services help you figure out

  • what you want your content to accomplish – for you and for your readers
  • how to write and maintain your content
  • how you’ll know your content is working

We can help you

  • conduct a top-to-bottom content audit, so you know what you have, what you should get rid of, and what you’ll need to write
  • develop goals, a content formula, and an editorial calendar for your blog, newsletter, or site
  • transition from print to web: convert a report into a mini-site or a workbook into an online course
  • set goals for and integrate your social media messages
  • communicate your content strategy to everyone in your organization


Contact us
to learn more about our content strategy services.

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  • January 18, 2018


    Yes, Boomers Do Want to Text Your Company for Customer Service

    Is your company is gearing up to offer customer service via text? That’s great! Your customers are going to love the convenience. As you plan your roll out, beware of a common trap: ageist thinking. While texting behaviors do differ slightly by the age of the person holding the smartphone, customers of all ages will use text for customer service if you make the channel easy to use. If you assume your older customers aren’t into texting, you’re mistaken.

    Read more on the blog »