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  • December 17, 2016

    Don't Jekyll-and-Hyde Your Customers: Why Customer Service Should Also Use Your Company’s Brand Voice

    It’s not good for your company to use one tone of voice when it’s trying to make a sale and another when it’s trying to solve a customer’s a problem. Customer Service should write in the same brand voice Marketing uses, or one that’s pretty close. Here are three things you can do to enable your Customer Service team to use a brand voice that builds rapport with your company and gives customers a seamless experience.

    Read more on the blog »