Writing E-Newsletters That Work
When
May 16, 2008
Learn To Write Great Copy!
E-mail newsletters are the mainstay of online publishing. But with readers inundated, how do you create a newsletter that stands out, one your subscribers are eager to receive?
Enroll in E-WRITE's full-day seminar Writing E-Newsletters That Work and learn about different types of e-mail newsletters and how to decide what type of e-newsletter you should publish.
You will learn:
- How to choose or develop content for your newsletter
- How to set an appropriate tone in your writing
- How to write a must-open subject line
- How to develop a newsletter content formula to match your business goals
During this seminar, you'll have a chance to receive the instructor's and other participants' feedback on your existing newsletter. And, you will have the opportunity to practice writing sparkling, targeted e-mail content for subscribers. You'll receive a copy of MailerMailer's Email Marketing Use and Trends Report which gives you the newest information on:
- Open, click, and bounce/delivery rates by industry
- How quickly subscribers open your messages
- How personalization affects open and click rates
- Best and worst days of the week to send e-mails
- Tips and suggestions to improve your e-mail marketing performance
Course Length: one day
