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Writing For The Web - Open Enrollment Course on October 26, 2007
Where
Choice Hotels Learning Center
10720 Colesville Road (Route 29)
Silver Spring, Maryland 20901
Map
Choice Hotels Learning Center
When
Oct 26, 2007
9:30 am - 4:30 pm
Cost
$295.00
The
graphics may be gonzo, the technology cutting
edge, but it's well-written content that brings
visitors to your site and keeps them coming
back. In this course, you'll learn proven
principles of web writing (conciseness,
effective hypertext links, putting the message
“above the fold”) to help visitors find
information and navigate your site. You'll
learn how to write specifically for online
readers. In-class exercises will help you
practice your web writing skills. Personal
feedback from instructors will build confidence
in your web writing.
What
You’ll Learn
You’ll learn how web writing is
different from print writing and why print
documents don’t work on the web as-is.
You’ll learn the traits of a well written
website and how to incorporate these traits
into your web writing. You’ll learn how
to satisfy the needs of a variety of users and
how to help users find what they want.
Course Topics
- What users look for in a web site
- How to write user-focused content
- How to write scannable, concise articles for the web
- Principles of effective web writing
- How site navigation affects web writing
- How to write effective hypertext links, both in navigation and within text
- How web writing differs from print writing
- How to repurpose
print documents for the
web
Course
Activities
- Reviewing sample web sites
- Developing a list of traits of a well-written web site
- Writing original web content
- Revising web content
- Writing hypertext links
- Reviewing your own web writing
Course Length: one day
