Subscribe

E-Mail Address

Want to learn how to write great web content and e-mail? Subscribe to the E-Writing Bulletin, our free newsletter. Get tips on writing for online readers: learn how to write hard-working homepages, problem-solving FAQs, and clear and concise e-mail. Take a look at Articles from back issues or the current issue.

Download E-WRITE Whitepapers:

Home  >  Writing Services  >  Featured Writing Projects  >  GEICO

"E-WRITE rewrote our content in language that our customers understand, dramatically increasing its value!"
Paul Trumble, User Experience Guide at GEICO.com
GEICO, Fortune 500 Insurance Company


Website Re-launch

Project
Write and revise content for website re-launch.

Our Assignment

  • Write, concise, easy-to-read web content that sells GEICO Insurance.
  • Use a professional and friendly tone.
  • Write content to enable policyholders to self-serve.
  • Reduce information overload: provide essential information for policyholders and prospects.

Highlight
We "cleaned house," tossing out unnecessary content. We organized essential information  into neat and logical pages, and translated complicated insurance information to easy-to-understand language.

E-Mail Marketing Campaign

Project
Develop a library of marketing e-mails.

Our Assignment

  • Develop several e-mail marketing concepts for a variety of audiences and messages.

Highlight
We developed e-mail templates; both the text and graphic elements can be easily customized for different messages and target audiences.