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Home  >  Writing Services  >  Featured Writing Projects  >  eSylvan

 

"E-WRITE was a major contributor to the success of eSylvan's website redesign.  Marilynne and Leslie listened to our needs and helped us formulate a strategic plan for how best to present our product online.

The content they authored was impactful, consistent, and aligned with the needs of our customers. I'd recommend E-WRITE for any web content projects."
Div Bhansali
Director of Marketing
eSylvan
eSylvan, An Online Tutoring Service


Project
Create new content for eSylvan's website re-launch.

Our Assignment

  • Write content that sells eSylvan's online tutoring service.
  • Explain what eSylvan does so the message has an emotional and rational appeal and an upbeat, conversational tone.
  • Write web content for a variety of users.

Highlight
We developed a template for eSylvan subject matter experts (SMEs) to use to provide E-WRITE with rough content. The easy-to-use template enabled SMEs to bottom-line the main message for each page and provide details to support the message. The result was an efficient writing process; we got what we needed from the SMEs on the first round, eliminating multiple queries and drafts.