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Download E-WRITE's Web Content By Genre whitepaper

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Download E-WRITE's Whitepaper
Web Content By Genre: Users' Questions and Writing Standards

We produced this whitepaper after teaching an Advanced Writing for the Web course April 2009. During the course, we developed a list of standards for writing web content of these genres or types:

•    Newsroom pages
•    Contact Us pages
•    Task pages
•    About Us pages
•    Publications pages
•    Newsletter Archives pages
•    FAQs pages

We based our writing standards on the lists we developed of the questions users bring to each type of web page. So, for each, we’ve provided:

•    A list of the questions users ask at that type of page
•    Standards for writing that type of page
•    A short list of samples of that type of page

Use this whitepaper to help you keep users’ needs in mind as you review and edit your own web content.

To download E-WRITE's Web Content By Genre whitepaper, please complete this form.

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(c) E-WRITE, 2004 - 2010.

Marilynne Rudick and Leslie O'Flahavan are partners in E-WRITE, a training and consulting company that specializes in writing for online readers. Rudick and O'Flahavan are authors of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents

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