Repurposing Print For The Web - Open Enrollment Course on March 14, 2008
Where
Choice Hotels Learning Center
10720 Colesville Road (Route 29)
Silver Spring, Maryland 20901
Map
Choice Hotels Learning Center
When
Mar 14
9:30 am - 4:30 pm
Cost
$295.00
Is your
website full of information that was
originally published in print? Is the site
overloaded with hard-to-read PDFs that need to
be rewritten for the web? This
course will help you solve the print-to-web
problem. You’ll review several case
studies in repurposing to learn a variety of
techniques for translating print to
web. You’ll develop repurposing strategies
for reports, policy manuals,
brochures, and press releases. You’ll also
learn ways to make a print document
work online when, for legal or copyright
reasons, you can’t alter the original
content.
You Will Learn:
- Why print documents don’t work “as-is” as web content and how to explain this concept to your web writing collaborators
- How to identify the steps in the print-to-web publishing cycle and how to allocate time and resources for each step
- How to find successful examples of repurposed print content on the web and how to use these examples as models for your own repurposing projects
- How to decide whether to repurpose a print document for the web
- A repeatable, flexible process for repurposing print documents
You Will Receive:
- A notebook containing guidance, exercises, and resources for the course
Course Length: one day
