Repurposing Print Documents For The Web  

Is your website full of information that was originally published in print? Is the site overloaded with hard-to-read PDFs that need to be rewritten for the web? This course will help you solve the print-to-web problem. You’ll review several case studies in repurposing to learn a variety of techniques for translating print to web. You’ll develop repurposing strategies for reports, policy manuals, brochures, and press releases. You’ll also learn ways to make a print document work online when, for legal or copyright reasons, you can’t alter the original content.

You Will Learn:

• Why print documents don’t work “as-is” as web content and how to explain this concept to your web writing collaborators
• How to identify the steps in the print-to-web publishing cycle and how to allocate time and resources for each step
• How to find successful examples of repurposed print content on the web and how to use these examples as models for your own repurposing projects
• How to decide whether to repurpose a print document for the web
• A repeatable, flexible process for repurposing print documents

You Will Receive:

• A notebook containing guidance, exercises, and resources for the course

Course Length: one day