Speaking

Planning a conference, meeting, workshop, or panel? Invite Leslie to do a keynote or breakout session.

Leslie will customize her talk for your group. To get you started, here’s a list of some of the talks Leslie’s given recently:

  • Death to the Term “Soft Skills”: Why Writing is an Essential Hard Skill for Technical Professionals
  • How Web Design Trends are Changing the Way We Write Content
  • Feeding the Content Monster: How to Repurpose Your Web Content for Use in Social Media
  • Plain Language In Action: Strategies for Cleaning Clutter from Your Writing
  • How to Respond to Angry Customers in Social Media
  • How to Write High-Quality Chat with Customers
  • How to Write Email Templates That Don’t Make Customer Service Agents Sound Like Robots
  • The Ten Commandments for Writing to Customers

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  • January 18, 2018


    Yes, Boomers Do Want to Text Your Company for Customer Service

    Is your company is gearing up to offer customer service via text? That’s great! Your customers are going to love the convenience. As you plan your roll out, beware of a common trap: ageist thinking. While texting behaviors do differ slightly by the age of the person holding the smartphone, customers of all ages will use text for customer service if you make the channel easy to use. If you assume your older customers aren’t into texting, you’re mistaken.

    Read more on the blog »